About Us

Rob Hindhaugh

Sweet Blessings – A Taste of Craft, Memory and Imagination

Meet Chef Rob an artisan with over 20 years experience dedicated to perfecting the purest form of indulgence – the art of making real ice cream. Based in Watford, UK, our family-run business offers a refined alternative to mass-produced desserts, using just six natural ingredients: egg yolks, double cream, sugar, and the freshest seasonal produce. No additives, no gimmicks, just exceptional ice cream, made with care.

Inspired by the depths of Persian cuisine, the comfort of English classics and the intrigue of Pan Asian species, Chef Rob brings an unmatched palette to the world of frozen desserts. From the nostalgic thrill of Tutti Frutti made with real sweets, to sophisticated creations like Whisky & Honey and Pear & Gorgonzola. Sweet Blessings is’t just an ice cream, it’s a memory, imagination and culinary artistry frozen treat.

Designed for the connoisseur, Sweet Blessings is more than just a brand, it’s a promise of purity, luxury and flavours that speak louder than labels. Whether featured at exclusive events or shining from a curated freezer in your favourite independent shop, our mission remains simple: to deliver joy,one exceptional scoop at a time.